1. Organizing and coordinating UiTM participation to innovation showcase/competition whether at University, National and International level which contribute to the university Key Performance Indicator (KPI) such as Malaysia Technology Expo (MTE), International Technology Exposition (ITEX), Bio-Malaysia, British Invention Show (BIS) and Seoul International Invention Fair (SIIF).
  2. Strengthening collaboration between agency/industry in organization of course and innovative seminar to raise awareness on the importance of innovation, IP and commercialization among citizen of UiTM, UA/IPTS and the community.
  3. Sustaining a culture of promotion, marketing and commercialization in UiTM.
  4. Enhancing promotion and marketing management platform.
  5. Enhancing revenue generation by intensifying commercialization activities through collaboration and effective communication to bridge the gap between university and industry.