- Organizing and coordinating UiTM participation to innovation showcase/competition whether at University, National and International level which contribute to the university Key Performance Indicator (KPI) such as Malaysia Technology Expo (MTE), International Technology Exposition (ITEX), Bio-Malaysia, British Invention Show (BIS) and Seoul International Invention Fair (SIIF).
- Strengthening collaboration between agency/industry in organization of course and innovative seminar to raise awareness on the importance of innovation, IP and commercialization among citizen of UiTM, UA/IPTS and the community.
- Sustaining a culture of promotion, marketing and commercialization in UiTM.
- Enhancing promotion and marketing management platform.
- Enhancing revenue generation by intensifying commercialization activities through collaboration and effective communication to bridge the gap between university and industry.